FAMOUS BRANDS LIMITED - TRADING STATEMENT FOR THE SIX MONTHS ENDED 31 AUGUST 2026

TRADING STATEMENT FOR THE SIX MONTHS ENDED 31 AUGUST 2026 

FAMOUS BRANDS LIMITED
(Incorporated in the Republic of South Africa)
(Registration number 1969/004875/06)
Share code: FBR
ISIN code: ZAE000053328
(“Famous Brands” or “the Company” and Famous Brands and its subsidiaries “the
Group”)

TRADING STATEMENT FOR THE SIX MONTHS ENDED 31 AUGUST 2026

The board of directors of Famous Brands advises shareholders that the Group’s
basic earnings per share (“EPS”) for the six months ended 31 August 2026 (“the
review period”) is expected to differ by at least 20% from the EPS reported for
the six months ended 31 August 2025 (“the prior comparable period”).
Accordingly, the Group is required to issue this trading statement in terms of
paragraph 6.26 of the JSE Listings Requirements.

Revenue   performance  remained   resilient,   supported   mainly  by   further
improvements across the value chain. However, elevated fuel prices arising from
the conflict in the Middle East, together with higher interest rates, created
a challenging economic environment and adversely affected Group profitability.

The reported headline earnings per share (“HEPS”) for the review period is
expected to be between 252 cents and 205 cents per share, representing a
change of between 7% and (13%) when compared to the prior comparable
period. The reported EPS is expected to be between 205 cents and 157 cents
per share, representing a decrease of between (13%) and (33%) when
compared to the prior comparable period.

The expected decline in EPS is mainly attributable to a R40.9 million
goodwill impairment relating to Retail Group Proprietary Limited (“Retail
Group”) in Botswana. The impairment is due to the Group’s decision to
dispose of a 21% interest in Retail Group, reducing its shareholding from
51% to 30%, which is in line with the Group’s capital-light expansion
approach outside South Africa.

The disposal will reduce the Group’s direct exposure to operating losses
while maintaining ongoing economic participation in the Botswana market
through its remaining 30% interest and the continued receipt of master
licence fees under the existing arrangement.

Although Retail Group has continued to underperform against the Group’s
expectations primarily due to the prevailing economic conditions in the
Botswana market, the Group continues to see long-term potential in that
market, where our brands remain well established and relevant to
consumers.

The transaction is expected to be completed in the 2027 financial year,
subject to the fulfilment of all conditions precedent, including the
required regulatory approvals.

Excluding the goodwill impairment loss, the reported EPS would have been
between 199 cents and 247 cents per share.

                    31 August 2025     Expected   change    31 August 2026
                    Prior comparable   in percentage        Expected earnings
                    period earnings                         Cents
                    Cents
HEPS                       236              7 – (13)             252 - 205
EPS                        236            (13) – (33)            205 - 157

The Group expects to publish its results for the review period on SENS on or
about Wednesday, 21 October 2026.

A live audio webcast of the results will be held at 10H30 (SAST) on 21 October
2026.

The financial information on which this announcement is based has not been
reviewed or reported on by the Group’s external auditors.

15 October 2026
Midrand

Sponsor
The Standard Bank of South Africa Limited
Date: 15/10/2026 07:05:00
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